Sustainability

How a product is born

A multidisciplinary and highly qualified professional team, infrastructure and state-of-the-art processes are the essence for the development and formulation of each one of our foods.

The initial stage of developing a product involves extensive research, with a survey of the scientific literature and analysis of the technical feasibility of producing the food. It is an important moment for us to understand the characteristics that the product must have to perfectly meet the demands of pets.

Throughout the process, which also involves partnerships with major universities, all ingredients are carefully selected and evaluated. Palatability, digestibility, metabolism, and food safety tests are only some of the numerous analyses made by researchers in the field of food science, nutrition, and nutrology for dogs and cats.

The studies that precede production and marketing include the careful evaluation of renowned professionals and also of pets, which could not be missing. Only after this the food is made available to the market.

About NDC